Writing on fintech, crypto & Web3 search.
Practitioner breakdowns of what's actually changing in SEO and AEO for financial data, crypto, and Web3 companies. No recycled listicles.
How to Hire a Fintech AEO Consultant: 8 Questions to Ask Before You Sign
Half the SEO market rebranded as AEO. In a regulated category, picking the wrong one costs more than a retainer. The questions that separate real expertise from a new slide deck.
Read the piece →11 Best Crypto and Web3 SEO and AEO Agencies in 2026, Ranked
Most agencies still treat AI citation as a checkbox. This list ranks the firms running SEO and AEO as one measured discipline, from verified case data to who to avoid.
Read the piece →Blockchain SEO: What Actually Moves Rankings for Protocols and Chains
Blockchain SEO and crypto SEO get treated as the same job. They're not: one is a developer and ecosystem problem, and it needs its own playbook.
Read the piece →Crypto SEO: Why Most Campaigns Fail in the First 90 Days
Three months in, traffic is flat and someone's asking if SEO even works for crypto. It's rarely that it doesn't. It's that the campaign was built like a normal SEO campaign.
Read the piece →Fintech SEO: What Actually Changes When Compliance Reviews Every Page
The biggest bottleneck in fintech SEO has almost nothing to do with keywords. It's what happens to a draft after it's written and before it's allowed to go live.
Read the piece →AEO vs GEO vs LLMO: What the Acronyms Actually Mean
AEO, GEO, and LLMO get used interchangeably. What each term actually means, where they overlap, and why the distinction matters less than you'd think.
Read the piece →Most ChatGPT Topics Have No Owner: What That Means for Fintech & Crypto
A 50,000-brand study found 85% of ChatGPT topics have no clear owner, and domain authority predicts the winner only about half the time. What that means for anyone selling into fintech, crypto, or Web3.
Read the piece →Fintech SEO vs Crypto SEO: What Actually Changes
They look like the same job from the outside. In practice they run on almost opposite rules: one is a trust problem, the other is a distribution problem.
Read the piece →LSEG.com: What a Redirect Strategy Did to a Decade-Flat Search Profile
A deep dive into lseg.com's search trajectory from 2020 to 2026, the redirect-driven 2024 inflection, the post-peak consolidation, and a postscript on AI search visibility today.
Read the piece →Let's talk SEO, AEO, and the growth it drives.
The best way to reach me is LinkedIn or email, happy to discuss how this applies to your search visibility, traffic, and leads.