How I work.
Engagements are built around one goal: being found, and being cited, by the people and the systems your buyers use. Whether that's a one-off audit or ongoing advisory, organic and AI search are treated as the primary channel, not a backup to ads.
Areas of work
Crypto & Web3 SEO
Technical SEO, content strategy, and organic acquisition for protocols, exchanges, and DeFi platforms operating where paid media is restricted.
Fintech SEO
Organic strategy for financial data providers, payments, and trading platforms in regulated, trust-sensitive markets, built around E-E-A-T and compliance.
AEO, GEO & LLMO
Optimizing for AI Overviews, ChatGPT, and Perplexity: entity consistency, direct-answer content, and structured data so you're the answer, not just a ranking.
Fintech AEO consulting →Technical audits
A full read on architecture, indexation, structured data, and content coverage, with a prioritized roadmap of what actually moves visibility.
Content & entity architecture
One clear, consistent definition of what you are, repeated everywhere search engines and AI models look for it, backed by real credentials.
Fractional advisory
Senior-level judgment alongside your in-house team or agency, without a layer of account management between you and the work.
My approach
SEO over paid, by necessity
Crypto faces heavy regulatory limits on paid advertising: accounts get suspended, ads get rejected. That makes organic search the most reliable, durable channel available, not just the cheapest one.
Long-tail, zero-search keywords add up
Some of the best-performing content I've built targets keywords with reported zero monthly search volume. In an emerging category, the data lags reality. Write for where the questions are heading, not just where the volume already is.
Community is a search channel
Web3 projects can galvanize an audience through Discord and Telegram far faster than most Web2 brands can build one. That community engagement feeds directly into organic visibility and digital PR.
Beyond Google
Web3 SEO means being discoverable across Brave, Presearch, DuckDuckGo, and AI answer engines, not just ranking in traditional search. As decentralized and privacy-first platforms gain share, that surface area only grows.
Let's talk SEO, AEO, and the growth it drives.
The best way to reach me is LinkedIn or email, happy to discuss how this applies to your search visibility, traffic, and leads.